Object Lateral

News & Notes

Darts Are Lateral Objects

unless you throw them poorly

by Jerod on March 25, 2016

It Turned Out that the new office has a perfect spot for a dart board. It also Turned Out that I had an old dart board in the garage. It also Turned Out that my friends at Reify Design had a pretty cool idea about a custom dartboard cabinet.

What followed from this series of Turned Outs is best described with pics:

Custom Object Lateral Dartboard Case Pic 1

Custom Object Lateral Dartboard Case Pic 2

Custom Object Lateral Dartboard Case Pic 3

Finally, we have a way to pick our next client-side JavaScript framework.

Out with Sprout

Omaha's Family Event Calendar

by Jerod on February 11, 2014

Object Lateral was happy to support development of Out with Sprout, Omaha’s Family Event Calendar.

Out with Sprout: Omaha's Family Event Calendar

Read more about the inspiration behind Out with Sprout on Jerod’s blog.

Helping Build People Who Build the Web

with Interface

by Jerod on January 20, 2014

As a service provider to companies that engage the web1, I have seen the massive demand for web-related skills first-hand.

This need was so obvious to me, in fact, that I began advising young people with whom I’m associated2 that web-related skills are something they ought to equip themselves with before they enter the work force.

I wasn’t the only one who noticed the problem.

Mark Hasebrook and Beth Engel of Dundee VC — which invests heavily in technology companies — as well as Jake Stutzman and Seth Carlson of Elevate — which employs and works with technical people — saw the need to fill the web-talent gap during the inaugural group of Mark’s Staight Shot Accelerator3 last Summer. Then they decided to do something about it.

When they reached out to me about the possibility of teaching at a web school in Omaha, I leapt at the opportunity.

I feel like I’ve been teaching ever since I had something to contribute. I love, love, love that moment when I’ve helped a light turn on inside somebody’s head.

Announcing Interface

I’m super excited to impart to others the hard-earned web knowledge I’ve accumulated over the years. With that, I’m happy to announce Interface: The Web School.

Interface: The Web School

Interface’s mission is to build people who build the web, and I couldn’t be more excited at the opportunity and challenge of helping realize that mission.

What kind of people?

Interface is designed to be super flexible so we can help a wide range of individuals. Whereever you are with your personal goals or professional career, we want to meet you there and enable you to level up.

No previous web skills are required to enroll, but my classes will not be a walk in the park. Students will need to be self-motivated and willing to dive in and immerse themselves in the material. Not sure if Interface is for you? Get in touch and we can find out together.

What about Object Lateral?

Don’t worry, Object Lateral isn’t going anywhere.

I will have reduced bandwidth while classes are in session4, but I am not closing down Object Lateral and I believe that in the long-term my work with Interface will help make Object Lateral even better.

  1. this is rapidly becoming all companies, or all relevant ones, at least 

  2. mostly through family and my local church 

  3. which I was proud to see my brother Mike’s Crateful participate in 

  4. Web dev classes are 1pm-5pm daily, which means flexibility for students and instructors alike. The Spring session is online for you to check out and share. 

Year One

Time flies when you're having fun

by Jerod on July 05, 2013

It’s hard for me to believe, but it’s already been a year since I opened the proverbial (and quite virtual) doors to Object Lateral.

These first twelve months couldn’t have gone much better. I was able to work with great clients (both new & old), to collaborate with some really sharp people, and to learn a ton as both a developer and business man.

One of my favorite things about running this business — besides being able to organize everything around my family’s needs — is just how open the possibilities are. I truly do not know what the next year holds, but if it’s anything like the last, it’s going to be a great ride.

Here’s to year two!

Omahype, Trim, & Flexxive

Oh my!

by Jerod on February 15, 2013

Here’s a quick update on a few super cool projects we’ve been working on lately.


Omahype is a curated events calendar helping to foster art and culture in Omaha and the surrounding areas.

Object Lateral helped the Omahype team develop the site’s 3rd version, which is a custom CMS centered around event submission, approval, and display.

Omahype Pic

If you’re wondering how Omahype got its unique design, it’s because Cody Peterson of ObjectLateral.com fame (kidding) is the site’s designer and primary developer.


Trim was one of the original URL Shorteners on the web. Unfortunately, it collapsed under its own weight and has been offline for a few years.

Trim Pic

With Object Lateral’s help, Trim has been resurrected and shortens links once again.


Flexxive is a new offering from Bellevue University. Object Lateral played support to Secret Penguin on the interactive microsite they designed to promote the degree.

Flexxive Pic

There’s not much credit for us to take on this one. Secret Penguin dreamed it up and did the majority of the work.

We were just happy to help make that dream a reality, and one that doesn’t bog down peoples’ computers too much ;)